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Implement Apollo.io lead search and enrichment workflow.
Use when building lead generation features, searching for contacts,
or enriching prospect data from Apollo.
Trigger with phrases like "apollo lead search", "search apollo contacts",
"find leads in apollo", "apollo people search", "enrich contacts apollo".
Use the skills CLI to install this skill with one command. Auto-detects all installed AI assistants.
Method 1 - skills CLI
npx skills i jeremylongshore/claude-code-plugins-plus-skills/plugins/saas-packs/apollo-pack/skills/apollo-core-workflow-a CopyMethod 2 - openskills (supports sync & update)
npx openskills install jeremylongshore/claude-code-plugins-plus-skills CopyAuto-detects Claude Code, Cursor, Codex CLI, Gemini CLI, and more. One install, works everywhere.
Installation Path
Download and extract to one of the following locations:
Claude Code Cursor OpenCode Gemini CLI Codex CLI
~/.claude/skills/apollo-core-workflow-a/ Back No setup needed. Let our cloud agents run this skill for you.
Select Model
Claude Haiku 4.5 $0.10 Claude Sonnet 4.5 $0.20 Claude Opus 4.5 $0.50 Claude Sonnet 4.5 $0.20 /task
Best for coding tasks
Try NowEnvironment setup included
Apollo Core Workflow A: Lead Search & Enrichment
Overview
Build the core Apollo.io prospecting pipeline: search for people and organizations, then enrich the best leads. Key distinction — search is free (no credits), enrichment costs credits . This skill uses the correct endpoints and x-api-key header authentication.
Prerequisites
Completed apollo-install-auth setup
Valid Apollo API key with search + enrichment permissions
Understanding of your Ideal Customer Profile (ICP)
Instructions
Step 1: Search for People (Free — No Credits)
The People API Search endpoint (POST /mixed_people/api_search) searches Apollo's 275M+ database. It does not return emails or phone numbers — use enrichment for that.
// src/workflows/lead-search.ts
import axios from 'axios' ;
const client = axios. create ({
baseURL: 'https://api.apollo.io/api/v1' ,
headers: { 'Content-Type' : 'application/json' , 'x-api-key' : process.env. APOLLO_API_KEY ! },
});
interface PersonSearchParams {
domains : string [];
titles ?: string [];
seniorities ?:
Step 2: Search for Organizations (Free)
// src/workflows/org-search.ts
interface OrgSearchParams {
keywords ?: string ;
locations ?: string [];
employeeRanges ?: string []; // ["1,10", "11,50", "51,200", "201,500"]
industries ?: string [];
revenueRanges
Step 3: Enrich a Single Person (1 Credit)
// src/workflows/enrich.ts
export async function enrichPerson ( params : {
email ?: string ;
linkedinUrl ?: string ;
firstName ?: string ;
lastName ?: string ;
domain
Step 4: Bulk Enrich People (Up to 10 per Call)
export async function bulkEnrichPeople ( details : Array <{
email ?: string ;
linkedin_url ?: string ;
first_name ?: string ;
last_name ?: string ;
organization_domain ?: string ;
}>) {
const
Step 5: Build a Combined Lead Pipeline
export async function buildLeadPipeline ( targetDomains : string []) {
const leads : any [] = [];
for ( const domain of targetDomains) {
Output
People search via POST /mixed_people/api_search (free, no credits)
Organization search via POST /mixed_companies/search (free)
Single person enrichment via POST /people/match (1 credit)
Bulk enrichment via POST /people/bulk_match (up to 10 per call)
Lead scoring to minimize credit spend before enriching
Error Handling
Error Cause Solution Empty people array Too narrow criteria Broaden seniority levels, add include_similar_titles: true null from enrichmentPerson not in Apollo database Try enriching via LinkedIn URL instead of name+domain 429 Rate Limited Too many requests/minute Batch requests with 500ms delays between calls 403 Forbidden Standard key used for enrichment Upgrade to master API key in Apollo dashboard
Examples
Quick ICP Search
// Find Series B SaaS companies with 50-500 employees
const companies = await searchOrganizations ({
keywords: 'SaaS' ,
employeeRanges: [ '51,200' , '201,500' ],
locations: [ 'United States' ],
});
// Find VPs of Sales at those companies
for ( const company of companies. slice ( 0
Resources
Next Steps
Proceed to apollo-core-workflow-b for email sequences and outreach.
string
[];
// "c_suite", "vp", "director", "manager", "senior"
locations ?: string []; // "United States", "San Francisco, California"
page ?: number ;
perPage ?: number ;
}
export async function searchPeople ( params : PersonSearchParams ) {
const { data } = await client. post ( '/mixed_people/api_search' , {
q_organization_domains_list: params.domains,
person_titles: params.titles,
person_seniorities: params.seniorities,
person_locations: params.locations,
include_similar_titles: true ,
page: params.page ?? 1 ,
per_page: params.perPage ?? 25 ,
});
return {
people: data.people,
total: data.pagination.total_entries,
totalPages: data.pagination.total_pages,
page: data.pagination.page,
};
}
?:
string
[];
// ["0,1000000", "1000000,10000000"]
}
export async function searchOrganizations ( params : OrgSearchParams ) {
const { data } = await client. post ( '/mixed_companies/search' , {
q_organization_keyword_tags: params.keywords ? [params.keywords] : undefined ,
organization_locations: params.locations,
organization_num_employees_ranges: params.employeeRanges,
organization_industry_tag_ids: params.industries,
organization_revenue_ranges: params.revenueRanges,
page: 1 ,
per_page: 25 ,
});
return data.organizations. map (( org : any ) => ({
id: org.id,
name: org.name,
domain: org.primary_domain,
industry: org.industry,
employees: org.estimated_num_employees,
revenue: org.annual_revenue_printed,
city: org.city,
state: org.state,
}));
}
?:
string
;
}) {
const { data } = await client. post ( '/people/match' , {
email: params.email,
linkedin_url: params.linkedinUrl,
first_name: params.firstName,
last_name: params.lastName,
organization_domain: params.domain,
reveal_personal_emails: false ,
reveal_phone_number: true ,
});
if ( ! data.person) return null ;
const p = data.person;
return {
id: p.id,
name: p.name,
title: p.title,
email: p.email,
phone: p.phone_numbers?.[ 0 ]?.sanitized_number,
company: p.organization?.name,
companyDomain: p.organization?.primary_domain,
linkedinUrl: p.linkedin_url,
seniority: p.seniority,
city: p.city,
state: p.state,
};
}
{
data
}
=
await
client.
post
(
'/people/bulk_match'
, {
details,
reveal_personal_emails: false ,
reveal_phone_number: false ,
});
return (data.matches ?? []). map (( match : any ) => ({
id: match.id,
name: match.name,
email: match.email,
title: match.title,
company: match.organization?.name,
}));
}
// Step A: Search for decision-makers (free)
const { people } = await searchPeople ({
domains: [domain],
seniorities: [ 'vp' , 'director' , 'c_suite' ],
});
// Step B: Score leads before enriching (save credits)
const worthEnriching = people. filter (( p : any ) => scoreLead (p) >= 50 );
// Step C: Bulk enrich top leads (costs credits)
if (worthEnriching. length > 0 ) {
const enriched = await bulkEnrichPeople (
worthEnriching. map (( p : any ) => ({
first_name: p.first_name,
last_name: p.last_name,
organization_domain: domain,
})),
);
leads. push ( ... enriched);
}
}
return leads. sort (( a , b ) => scoreLead (b) - scoreLead (a));
}
function scoreLead ( person : any ) : number {
let score = 0 ;
if (person.email) score += 30 ;
if (person.phone_numbers?. length ) score += 20 ;
if ([ 'c_suite' , 'vp' , 'founder' , 'owner' ]. includes (person.seniority)) score += 30 ;
else if ([ 'director' ]. includes (person.seniority)) score += 20 ;
if (person.linkedin_url) score += 10 ;
if (person.city) score += 10 ;
return score;
}
,
10
)) {
const { people , total } = await searchPeople ({
domains: [company.domain],
titles: [ 'VP Sales' , 'Head of Sales' , 'VP Revenue' ],
});
console. log ( `${ company . name } (${ company . domain }): ${ total } contacts` );
}